Online marketing spend grows every year. In fact, some analysts predict that this is the year that online ads budgets will surpass traditional print. So while search, social media and banner ads can all be effective and worth adding to your marketing repetoire, don’t forget about the medium growing as fast or faster than all of them – video.
Web video is growing in popularity – there is no doubt about this. Here are 10 recent web video statistics – as proof.
Most organizations at one time of another take their own video, but spend very little time cataloguing it. So when it comes time to use it – you have no idea where it is, or even the contextHere are some practical tips on keeping track of your footage.
By definition, a social media crisis is a series of communications or interactions in social media that can undermine your brand and/or reputation. It goes beyond the normal public venting or frustrations that are commonly found in social media. It may not be the...
Spammers are smart! They appeal to your ego or your lack of time so they can invade your site with comments that link back to their own sites or worse to malicious software. You could refuse to take comments but it’s an opportunity lost to interact with your...
MYTH # 1. Using social media will lead to increased donations and funding.
Witness has created an effective tool kit for those who want to use video in a advocacy campaign.
YouTube has just made video really interesting by providing a vast library of videos at your fingertips.
YouTube has just made video really interesting by providing a vast library of videos at your fingertips. YouTube is adding tons of Creative Commons content to its video editor.
From http://www.socialbrite.org/2011/03/23/new-report-nonprofit-numbers-for-social-media-advocacy-fundraising/ The 2011 eNonprofit Benchmarks Study looks at the success of 40 different US non-profits use of email, email messaging, email list size, fundraising, online...
For better understanding of social media without the prism of an application, Mishra describes four distinct social media themes or Cs: Content, Collaboration, Community, Collective Intellegence.